“See You at Denny’s”
TV Commercial

The Ask:

Denny’s sought to transform their brand perception within the African American consumer base by highlighting their restaurants as a place where everyone can sit at the table.

The Idea:

"I see you," a phrase rich with meaning in the African American community, embodies acknowledgment and recognition. As a component of the See You at Denny's campaign, we teamed up with partner agencies to conceive the powerful message of "I See You."

TVC

Roles: Concepting, Scriptwriting